Whether you’re a freelancer, sole trader, small business or multinational, branding is at the heart of your strategic operations.
Branding is not just the visual identity of your digital and printed material, but the face of your business and its activities. Branding sets the tone of your copy, represents your company’s personality and governs everything that your customers, staff and stakeholders interact with.
If your business needs branding then you’ve come to the right place, but do you truly understand why you need it?
A company logo or brand identity set is responsible for the design of marketing material, the layout of business reports and the print quality of business cards and other stationery. Brand design is a creative process and often takes considerable time to refine.
Most startups and small businesses realise they need a logo, but the importance of getting things right from the start is largely ignored. Delivery is the all important buzz word, as we can all spend an evening doodling a logo – always remember that good design takes time.
How many times have you seen a squashed, stretched or cropped company logo? Whilst said logos wont make you recoil in disgust, the very purpose of their inception is in jeopardy. Part of the design process is to consider brand application:
- How will your identity be used?
- What materials do you intend to print?
- Do you need a logo for digital and print?
- Will your logo need to be legible in black & white?
- Do you require a typeface, logo-mark or seal?
These are just some of the questions that any professional brand design consultant will ask. If you would like to know more about brand consultancy, get in touch now to arrange your consultation.
We have created and secured a range of brand names for businesses of all shapes and sizes, in a time where digital brand management is becoming a fundamental business function.
Naming services include:
- Brand name creation
- Domain name acquisition
- Trademark applications
- Brand management
For more information, please contact us in confidence.