This article will look at some of the ways in which brands are using shipping containers for marketing, advertising, and branding purposes – particularly in Europe and USA.
It’s a fact that shipping containers are more readily being applied in architecture all over the world, and have been for some years. International brands such as Starbucks, Nike, and McDonald’s are using these structures for practical reasons, but also as a reflection of their PR message and brand association.
We recently produced a bespoke Shopify e-commerce website for a friend in New Zealand. Emma at The Little Card Factory needed a solution for her wholesale business, but also a new store front for selling directly to consumers.
The solution requires a few edits to Shopify’s liquid templates (summarised below) and uses a combination of existing functions; liquid templates, product tags and customer logins.
The Little Card Factory is now two online stores in a single Shopify account – one for wholesale customers, and one for consumers.
I tried a new podcast this morning called ‘Shopify Masters’. Sponsored and backed by the e-commerce platform, the podcast provides insight into the day-to-day operations of conceptualising, launching and managing an e-commerce brand.
I picked an episode entitled Launching a store using a shipping container in downtown Toronto which was an interesting tale of an ex-banker and a photographer who launched a furniture business JM & Sons.
The co-founders produced initial designs and items of furniture for friends and family, shortly after ditching the 9-5 day job and going for it full time. Giving themselves 6 months to make or break, the pair purchased and modified a shipping container to create a portable popup shop.
This was based on a seemingly obvious but vital marketing concept: consumers want to touch and see furniture before making a purchase. As an e-commerce startup, the co-founders had to find a way of getting their products in front of an audience – all the while generating local coverage with news and blogs.
So, first impressions of the Shopify Masters podcast are great – now to find my own popup shop concept!
- By Nick Seagrave
- March 6, 2016
When Google confirmed https as ranking factor back in August 2014, many digital marketers added ‘migrate website to https’ to their SEO task list.
Over the past 12 months, a number of content websites have purchased an SSL certificate and configured their secure site padlock, but the true impact of migrating from http to https is yet to be fully realised.
Regardless, if you’re writing blog content and tweaking meta titles, chances are you’re looking for some quick wins to bolster your search engine visibility. Alas, as with many technical SEO duties, there’s no such thing as a five minute job – even with super easy content managed WordPress websites.
As of 21st April 2015, websites without a responsive design will be de-prioritised in search results. Whilst Google haven’t stated the severity of their recent update, we know that websites are losing ground in search engine results pages (SERPs) as a consequence of not being mobile friendly.
A loss in ground (or a drop in rankings) usually equates to less visitors from search engines. This, in turn, can lead to a drop in enquiries online.
Relevant, quality and consistent content will help demonstrate your expertise online, and search engines like Google will be able to understand the purpose of your digital presence.
Content is popular with those seeking to improve their search engine marketing efforts, as search engines like to see a website expanding for the right reasons.
The web is exclusively excellent at masking our true identities, and so too can it distort our abilities, our skill-set and our intent. We can weave information around us, and despite Google’s best efforts we can manipulate it to our advantage as well.
People – what the web is supposedly all about – can build a following and position themselves at the top of a food chain, and of course, the same rule applies for business. Want to succeed online? Understand marketing, understand advertising, understand publicity, understand content, and above all, understand the experts.
- By Nick Seagrave
- September 29, 2014
As a digital marketer, I continually strive to streamline and improve the efficiency of a daily process; there is an art, it would seem, to cutting digital corners.
- By Nick Seagrave
- August 12, 2014
It’s hard to ignore 1&1’s primetime advertising on the imminent availability of new global top level domains, marketing .blog and .london extensions to secure your digital brand for the future. Whilst vast swathes of new domain extensions might prove popular amongst first-time entrepreneurs, what effect will the new gTLDs have on digital marketing and SEO?
The number of businesses who choose to publish content online has increased exponentially, and so too has the demand on marketing staff to write useful, informative and persuasive copy.
If you’re lucky enough to have a natural writer or journalist in the ranks, copywriting is probably one less thing to worry about. If you don’t, chances are you’re spending too much time producing bread and butter content for your social media marketing.